SABRA IS THE SNACK YOUR SNACKS WOULD SNACK ON IF YOUR SNACKS COULD SNACK ON SNACKS
A campaign that playfully romances hummus through the eyes of amorous snacks.
SABRA SUB-CAMPAIGN
While an Art Director at Opinionated, I was given a brief to extend the existing campaign using an assets library. I created table-top examples where these snacks were able to come to life within different and specific settings.
The extensions were for the new product releases, NFL sponsorship, Evergreen Guacamole, and back to school. As well as give influencer thought-starters to the client.
Sabra’s Instagram Posts
This is the social content Sabra officially used and posted from the assets we presented as extensions of the “If Your Snacks Could Snack” campaign.
The work that my partner and I presented to the client, Sabra.
The original campaign itself was executed by the creative team of Nate Corrado (AD) and Lauren Olson (CW).
AD: NATE CORRADO + RAQUEL ROMAN
CW: LAUREN OLSON + ERIC REMME